Press Releases
Sugar Mountain Ski Resort, North Carolina – Tuesday, September 22, 2026 – From top to bottom and even in between, Sugar Mountain Ski Resort is making improvements! The original Summit House built in 1969 has been demolished and is currently undergoing a complete rebuild. The new 5,400 square foot glass building will house a ski/snowboard patrol ready area on the lower level. The second floor will boast a mid-to-upper-tier year-round…
Dust off your Dirndl and lace up your Lederhosen for Sugar Mountain Resort’s 36th annual Oktoberfest celebration, Saturday & Sunday, October 10 & 11 from 10 a.m. until 5 p.m. Festival goers will enjoy stunning fall foliage, crisp mountain temperatures, and a weekend full of family fun activities. Admission, parking, and shuttle service are free.
After leading Sugar Mountain Ski Resort for nearly 50 years, North Carolina Secretary of Commerce, Lee Lilley and Visit NC Director, Wit Tuttell presented Gunther Jochl with the Winner’s Circle Award at a special luncheon during the 2026 Visit North Carolina Tourism Conference held March 16-18 at the Omni Grove Park Inn & Spa in Asheville, North Carolina.
Sugar Mountain Ski Resort in Avery County, North Carolina will open tomorrow, November 11 for the 2025-26 winter season, not an unusually early opening for the ambitious Southern ski area. Other early openings occurred November 11, 2018, and November 9, 2019. And as recently as 2012, Sugar Mountain Resort dropped the ropes on Halloween.
