Privacy Policy for SkiSugar.com

Effective Date: July 10, 2026

Sugar Mountain Resort (“we,” “us,” or “our”) operates skisugar.com (the “Site”). We are committed to protecting the privacy of our guests, visitors, and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase lift tickets, equipment rentals, or lodging, or use our services.

By using the Site, you agree to the collection and use of information in accordance with this policy.

  1. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you (“Personal Information”). This includes:

Information You Provide Directly

  • Contact & Account Data: Name, email address, physical billing/shipping address, and phone number when you create an account, purchase passes, or sign up for our snow report newsletters.
  • Transaction & Payment Data: Credit card numbers or other payment details processed securely via our third-party payment processors (e.g., Shift4 or equivalent gateways). We do not store full credit card data on our servers.
  • Profile & Activity Data: Information collected during the creation of your ski profile, including age, gender, and gear sizes for equipment rentals.
  • Waivers & Safety Documentation: Digital signatures, liability waivers, and minor verification details required for season passes, ski school enrollment, or winter sports participation.

Information Collected Automatically

  • Log & Device Data: Your IP address, browser type, operating system, referring URLs, device type, and specific pages you visit on our Site.
  • Cookies and Tracking Technologies: We use cookies, pixels, and web beacons to track website traffic, maintain your shopping cart state, and serve relevant marketing ads. You can control cookie preferences directly through your browser.
  • RFID and Lift Access Data: When you use an RFID-enabled lift ticket or season pass at our physical turnstiles, we record data regarding the time, date, and specific lift accessed to manage resort operations and crowd control.
  1. How We Use Your Information

We use the information we collect to provide, maintain, and improve our operations, specifically to:

  • Process and fulfill online orders for lift tickets, season passes, rental equipment, and lessons.
  • Manage resort infrastructure, pass validation, and security at physical access points.
  • Send transaction receipts, updates on trail conditions, snow reports, and promotional marketing materials (which you can opt out of at any time).
  • Detect, investigate, and prevent fraudulent transactions or unauthorized use of passes.
  1. How We Share Your Information

We do not sell your personal information to third parties for their independent commercial use. We may share your information with:

  • Service Providers: Third-party vendors who assist with credit card processing, e-commerce hosting (such as skiperformance platforms), email distribution, and technical analytics. These partners are contractually restricted from using your data for any purpose other than providing these services.
  • Legal & Safety Compliance: When required by federal or state law, subpoena, or government request, or when necessary to protect the safety, rights, and physical security of Sugar Mountain Resort, our employees, and our guests.
  1. Data Security

We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, loss, or alteration. When you enter sensitive financial information on our forms, that information is encrypted using Secure Socket Layer (SSL) technology. Please remember that no method of transmission over the internet is completely bulletproof, and we cannot guarantee absolute security.

  1. Children’s Privacy

Our online store allows parents and guardians to purchase lift tickets, lessons, and rentals for minors. We do not knowingly collect personal information directly from children under the age of 13. If you believe a child under 13 has provided us with personal information without parental consent, please contact us immediately so we can delete it.

  1. Your Rights & Privacy Choices

Depending on your place of residence, you may have specific rights regarding your personal information, including:

  • Access & Correction: The right to log into your account and update your profile information, contact data, or newsletter subscriptions at any time.
  • Opt-Out: You can click the “unsubscribe” link at the bottom of any promotional email to stop receiving marketing communications.
  • Data Deletion: You may contact us to request the erasure of your personal account data, subject to legal, regulatory, or administrative obligations requiring us to retain financial or waiver histories.
  1. Changes to This Privacy Policy

We may modify this Privacy Policy from time to time to reflect changes in our legal requirements or operational practices. Any updates will be posted directly to this page with an updated “Effective Date.” We encourage you to review this policy periodically.

  1. Contact Information

If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please contact us at:

Sugar Mountain Resort

1009 Sugar Mountain Dr
Sugar Mountain, NC 28604
Email: privacy@skisugar.com
Phone: (828) 898-4521