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CONTACT: marketing@skisugar.com
| PRESS RELEASE |
Sugar Mountain Resort, Inc.
PO Box 369
Banner Elk, NC 28604
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CONTACT: Kim Jochl x262
DATE: July 6, 2007
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Sugar Mountain Resort Goes National Again
Sugar Mountain, NC –Sugar Mountain Resort along with many dedicated and passionate sponsors and volunteers will be bringing the National Mountain Bike Series (NMBS) event to back to Sugar Mountain, North Carolina; July 26-29, 2007. Athletes, spectators, and vendors are all invited to be a part of the excitement.
The 14th Annual Showdown at Sugar is one of seven National Mountain Bike Series events held throughout the United States each year. Seven NMBS events, plus the USA Cycling Mountain Bike National Championships in Mount Snow, Vermont provide U.S. athletes the opportunity to accumulate points that factor into a nation’s overall ranking. Points earned between Jan. 1, 2007 and Dec. 31, 2007 count toward a nation’s ranking and factor into the number of start positions a country receives at the 2008 Olympic Games in Beijing, China. You may see a future Olympic Champion right here at Sugar Mountain.
The Showdown at Sugar NMBS welcomes all levels of participants; beginners to world class athletes. Elite athletes from around the world will compete for NMBS titles in the following disciplines: cross country (XC), downhill (DH), short track (ST), dual slalom (DS), and super D (SD).
The Showdown at Sugar NMBS event kicks off Thursday, July 26th with cross-country, downhill, dual slalom and super-D training and spectator lift rides. Activities and competitions continue non-stop throughout the daylight hours until late Sunday afternoon. The exciting pro-women and pro-men downhill finals kick off on Sunday, July 29th at 12:15 am and 12:45 pm respectively. The popular action-packed, adrenaline pumping, pro-women and pro-men short track events begin Sunday, July 29th at 3:00 pm and 3:45 pm respectively. This event is sure to be one of the most popular spectator events. The more endurance oriented pro-men and pro-women XC competition will be held Saturday, July 28th at 2:00 pm and 11:00 am respectively. The XC challenges riders up, down and around the Village of Sugar Mountain. It is a six mile, 1,000 foot vertical climb per lap. Pro-men riders pedal 4 laps - that's 24 miles and 4,000 feet of climbing through the woods in slightly over 2 hours! Medals are awarded to the top 5 finishers in all categories. A $5,000 prize purse will be paid to pro riders in DS, DH and XC. On Sunday at 1:30 pm watch the little ones as they compete in the SHIMANO cross-country kid’s race. It’s adorable! All kid’s events offer categories with the appropriate track, loop and terrain to suit its age and ability level. Once again brand new mountain bikes courtesy of Boone Bike and Touring and Magic Cycles will be awarded to the overall winners of the XC female and male junior beginner 10 & under classes! To enter go to www.skisugar.com/showdown.
Spectators can catch some wicked cool action in various "hot spots", like the start/finish arena, certain key locations along one of the five race routes. And of course a chairlift ride provides some unique aerial viewing and will be operating daily for spectators. A complete lift schedule can be found at www.skisugar.com/showdown/spectator.phtml.
The expo/tech area will be jamming with team trucks showing off the latest cycling equipment, local vendors, and free demonstrations. Live blue grass music will be performed by the popular local band – BOSS HAWG on Saturday from 4-6 pm on the ski lodge deck. Pro-riders will be available for an autograph session from 4:00–5:00pm. Food and beverages will be available daily in the Sugar Mountain base lodge.
Sponsors for the 2007 Showdown at Sugar include: Sugar Mountain Resort, The Village of Sugar Mountain Tourism Development Authority, Sugar Mountain Accommodations Center-Dereka’s, Sugar Ski & Country Club, The Reserve at Sugar Mountain, Boston Culinary Group, Michelob Ultra Amber, BB&T, Best Western Mountain Lodge of Banner Elk, Boone Bike and Touring, Magic Cycles, M-Prints, Lowes Food, Aquafina, The Sign Shop, High Country News, Henry’s Good Food, Eggers Construction, McManus Farms, Elk River POA, USA Cycling, Shimano Youth Series, Maxxis, Gatorade, Fox Racing Shox, Kenda, and Toyota FJ.
We still need volunteers. In return Sugar Mountain Resort is offering free 2007-2008 slope/lift tickets to qualified Showdown at Sugar National Mountain Bike Event volunteers. Volunteers are a key component to the execution and success of this event. We need your help. Each volunteer will receive one (1) complimentary 2007-08, full-session lift/slope ticket for the 2007-08 winter season for each 5-8 hour shift, one (1) complimentary, one-time ride 2007 or 2008 summer lift ticket for each 5-8 hour shift, an event t-shirt, lunch each day, and one beverage coupon valid throughout the 2007 NMBS event.
Volunteer information and a complete list of volunteer incentives can be found at www.skisugar.com/showdown/volunteers.phtml. If you are interested please view the following online PDF forms and submit/fax them to Sugar Mountain Resort at 828-898-6820.
www.skisugar.com/showdown/2007-vol-form.pdf
www.skisugar.com/showdown/2007-vol-schedule.pdf
www.skisugar.com/showdown/2007-vol-release.pdf
www.skisugar.com/showdown/2007_NORBA_vol_release.pdf
For more information on the 2007 NMBS Showdown at Sugar please log onto www.skisugar.com/showdown or call 800-SUGARMT.
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Archived Press Releases
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September 1, 2010 |
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Oktoberfest Fun For The Whole Family At Sugar Mountain Resort |
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June 14, 2010 |
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Fifty Percent Off Everything At Sugar Mountain Sports |
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April 19, 2010 |
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Sugar Mountain Resort's Summer Season Begins Friday, May 1, 2010 |
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March 8, 2010 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Resort |
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February 23, 2010 |
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March Madness Rates At Sugar Mountain Resort |
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February 22, 2010 |
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Benefit The American Cancer Society |
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December 1, 2009 |
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SugarFest |
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November 27, 2009 |
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Sugar Mountain Resort Begins Its 40th Season |
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November 24, 2009 |
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Ice Skating At Sugar Mountain Resort Opens Thanksgiving Day |
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November 9, 2009 |
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1992 Olympic Silver Medalist Paul Wylie Will Skate At Sugar Mountain Resort |
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October 20, 2009 |
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It's Great To Be 40! |
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September 28, 2009 |
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Fifty Percent Off Sale On Select Items During Oktoberfest |
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September 1, 2009 |
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Celebrate Two-Days Of Oktoberfest |
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June 16, 2009 |
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Fifty Percent off Everything at Sugar Mountain Sports |
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April 27, 2009 |
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Sugar Mountain Resort's Summer Season Begins |
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March 2, 2009 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Resort |
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February 19, 2009 |
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March Madness Begins March 9, 2009! |
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December 23, 2008 |
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National Winter Trails Day Comes Back To Sugar Mountain Resort |
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December 3, 2008 |
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Sugar Mountain Resort Hosts The Sixth Annual Sugarfest |
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November 17, 2008 |
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Boone Man First To Ski Sugar Mountain This Season |
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November 16, 2008 |
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Sugar Mountain Resort Opens For Skiing And Snowboarding |
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September 30, 2008 |
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Sugar Mountain Resort Looks Forward To Another Exciting Winter Season |
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September 29, 2008 |
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Olympic Medalist, Diann Roffe Comes To Sugar Mountain Resort |
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September 22, 2008 |
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Special Event Line-Up At Sugar Mountain Resort |
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August 22, 2008 |
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Two-Day Oktoberfest Celebration |
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May 29, 2008 |
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Sugar Mountain Resort's Summer Season |
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March 24, 2008 |
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Sugar Mountain Resort's 2007-2008 Winter Season Comes To An End |
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March 24, 2008 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Ski Resort |
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March 10, 2008 |
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Easter Egg Hunt On The Slopes Of Sugar Mountain Resort |
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February 29, 2008 |
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Sugar Mountain Resort's March Madness Begins Monday, March 3rd |
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February 26, 2008 |
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U.S. Senator Elizabeth Dole Visited Sugar Mountain Ski Resort |
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February 22, 2008 |
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U.S. Senator Elizabeth Dole Will Visit Sugar Mountain Ski Resort |
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February 19, 2008 |
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Richard T. Trundy Memorial Sugar Cup |
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December 29, 2007 |
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Sugar Mountain Hosts Winter Trails Day |
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December 18, 2007 |
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Olympian, AJ Kitt Skis At Sugar This Friday |
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December 8, 2007 |
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Ice Skating Opens Today! |
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November 19, 2007 |
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Fifth Annual Sugarfest |
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November 7, 2007 |
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Early Opening for Skiing and Snowboarding |
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October 18, 2007 |
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2007 Ski and Snowboard Makeover Winners |
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September 19, 2007 |
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2007-2008 Special Events |
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September 10, 2007 |
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Ice Skating At Sugar Mountain Resort! |
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September 6, 2007 |
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Oktoberfest At Sugar Mountain Resort |
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July 6, 2007 |
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Sugar Mountain Resort Goes National Again |
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